About Me

Hello I’m Federica, I’m a Fashion and Graphic Designer with international experience in urban and sportswear design. My career in the fashion industry starts more than 10 years ago because of my interest in art, entertainment and street cultures.
A strong dedication to my job was really important in order to create opportunities and learn how to use my creativity as a service for fashion companies.
I was born in Italy and I worked for some of the most important sportswear and streetwear brands, both for womenswear and menswear. In these past few years I developed great passion and knowledge about urban cultures with underground vibes. The most famous streetwear blogs as HYPEBEAST or HIGHSNOBIETY are my favourite, but I also like more intellectual contents blog as VICE or DAZED,
I’m really passionate about art, illustration and painting and I’m an artist as well expecially in Oil Paint.
My career started after I took a Degree at Milano Fashion Design Institute and evolved as I worked for some important fashion studios in Milano and some companies in China, for Chinese luxury market.
Important achievements in my career so far are designing and creating costumes for the show X-Factor Italia 2015, a talent show for emerging singers with great audience all over the world; and the restyling and rebranding of some of the most important sportswear brands in Italy, Fila and Ellesse, now becoming Icon brands for young generations and millenials in Europe and in the World.
I believe that good energies can move the world and help the planet be a better place. I face every challenge with positivity and great consciousness of my capability. I love travel, meditation and learn lifestyles from other cultures. I consider myself a proud supporter of human rights and women indipendence.